RO.

Content producer · government communications

RoryO’Moore

Digital content and communications for government, housing and regeneration. I plan the work, build the story, produce the assets and use evidence to make the next piece better.

Explore selected work North West, UK · open to remote and hybrid roles
Video

public sector films, shorts and campaign content

Audio

podcasts and interviews shaped for clear storytelling

Events

live, hybrid and leadership communications

Insight

analytics, feedback and content improvement

About01

Content with a job to do.

I am a digital content and communications professional with experience across government, housing, regeneration, education and small business. At Homes England I work across the Agency to turn complex policy, delivery and place-making work into clear communications for colleagues, partners and public audiences.

My range covers content planning, senior stakeholder advice, video, podcasting, design, newsletters, SharePoint, intranet governance and campaign evaluation. I am useful because I can move between strategy, production and delivery without losing sight of accessibility, audience needs or measurable outcomes.

audience first clear over clever measure what matters
Selected work02

Proof, not padding.

Broad examples of the kind of work I can take from brief to delivery.

01

Live broadcasts and leadership moments

Planning and producing live or hybrid sessions that help senior messages land clearly, with attention to agenda, speaker preparation, audience questions, technical delivery and follow-up content.

senior leader communications from brief to evaluation
02

Campaigns that make complex change clearer

Shaping internal campaigns around leadership priorities, policy, compliance, benefits and organisational change, using plain English, audience insight and channel planning to make information usable.

OASIS planning, stakeholder mapping and audience insight
03

Video and audio stories with a clear purpose

Turning specialist subjects into accessible films, podcasts, interviews and social clips, with a practical production workflow across scripting, recording, editing, publishing and repurposing.

script, record, edit, publish and evaluate
04

Content systems informed by evidence

Using analytics, feedback and regular planning rhythms to improve future content, coordinate teams and make sure effort goes into the work most likely to help the audience.

measurement, governance and continuous improvement

“Clear, useful communications for complex public work.”

Capability across planning, production and evaluation
Film and video03

Watch the range.

A broader sample of Homes England films, podcasts and short-form content. Detailed context can sit behind each example when someone asks for it.

YouTube embed slot
01

How public and private investment delivered Wood Wharf

Regeneration and investment storytelling for a public sector audience.

YouTube embed slot
02

Ground-breaking at Central Docks: Major milestone for Liverpool Waters regeneration

Place-making and partnership delivery shaped into a clear milestone film.

YouTube embed slot
03

Priors Hall Park - Homes England x Urban&Civic

Partner-led place storytelling focused on delivery, homes and community value.

YouTube embed slot
04

HomingIn Podcast Episode 5: Delivering High-Quality Affordable Homes

Podcast production turning housing delivery themes into an accessible conversation.

YouTube embed slot
05

A new NHBC multi-skills training hub is coming to Northstowe #construction #property #apprenticeship

Short-form content for skills, construction and place-based opportunity.

YouTube embed slot
06

Delivering social rent housing in Knowsley, Merseyside

Housing delivery content built around people, place and public value.

YouTube embed slot
07

Changing veteran’s lives in Plymouth | Remembrance Day 2025

Human-centred public sector storytelling with a clear social impact angle.

Experience04

Public purpose, professionally produced.

Experience bringing pace, creativity and audience focus to complex organisations.

2025 to present

Content Producer

Homes England

Produces accessible video, audio, graphics and written content for internal and external channels. Takes work from idea and brief through scripting, storyboarding, filming, editing, publishing and evaluation, while managing suppliers, approvals and quality assurance.

2023 to 2025

Internal Communications Officer

Homes England

Planned and delivered colleague campaigns across EDI, pay, benefits, compliance, organisational change and leadership priorities. Advised Executive Directors and subject experts on messaging, audience needs, channel choice and format, then turned complex information into clear executive and board communications.

2022 to 2023

External Marketing Executive

Department for Business and Trade

Delivered regional and international marketing across events, trade activity, partner communications and business-facing campaigns. Used audience data and performance insight to refine targeting and improve future content.

2022

Career Associate and Content Designer

Manchester Metropolitan University

Advised students on placements, recruitment and available support, while contributing to a website transition from WordPress to Drupal through content structure, quality checks, project workflows and user feedback.

2019 to 2023

Self Employed Business Owner

Rorium Emporium

Ran an online printing business covering supplier relationships, customer service, marketing, stock and finances. Recognised through Innovate UK’s Young Innovator and Global Young Innovator programmes.

Current

Leadership and service

Homes England

Chair of the Disability and Carers Network and Dignity and Respect at Work Champion, supporting colleagues through representation, policy feedback, confidential advice and signposting.

Capabilities05

Useful range. Clear standards.

Comfortable moving from a senior briefing to a camera setup, an edit timeline or an analytics dashboard.

senior leader and stakeholder communications planning, coordination and prioritisation internal engagement and behaviour change internal communications strategy video production and motion content live and hybrid event production podcasting and audio storytelling SharePoint, intranet and content governance campaign planning using OASIS accessible content and plain English measurement, insight and evaluation supplier and project management

Toolkit

Adobe Creative Cloud Premiere Pro Photoshop InDesign After Effects Canva SharePoint WordPress Viva Engage Microsoft 365 basic HTML and CSS
Credentials06

Education, training and awards.

Education

BA (Hons) Advertising and Brand Management

First Class Honours, Manchester Metropolitan University, 2018 to 2022

Project Management Level 3, B2W Group Information, Advice and Guidance Level 2, Wigan and Leigh College Associate member of the Chartered Institute of Marketing Inclusive Content Creation Adobe After Effects Essentials BFI Filmmaking

2021

Young Innovator

Innovate UK recognition for Rorium Emporium.

2021

Global Young Innovator

International enterprise recognition through Innovate UK and KTN.

Finalist

F Factor

Regional winner and semi-finalist recognition.

2022

Steven Bartlett and Wejo Award

Two+Two award recognition.

Content · communications · engagement

Make it clear. Make it useful. Make it land.

Back to top

Rory O'Moore

Digital content and communications professional

Liverpool / Manchester
+44 7584 078875
rorymoore1583@gmail.com

Profile

Digital content and communications professional with experience across government, housing and public sector delivery. At Homes England, I work with senior leaders and teams across the Agency to plan activity, coordinate priorities and turn complex information into clear, useful communications. I combine stakeholder relationships with practical skills in design, video, podcasting, SharePoint and analytics.

Key skills

  • senior leader and stakeholder communications
  • planning, coordination and prioritisation
  • internal engagement and behaviour change
  • process improvement, analytics and evaluation
  • design, video, podcasting and written content
  • SharePoint, intranet and content governance
  • supplier and project management
  • accessible content and plain English

Selected impact

10k+views for a major land acquisition video
15kimpressions on the same campaign
9%engagement rate against a 2% benchmark
100+events and trade missions marketed

Experience

Content Producer, Homes England 2025 to present

  • Produce accessible content across video, audio, graphics and written formats for internal and external channels.
  • Take content from idea and brief through scripting, storyboarding, filming, editing, publishing and evaluation.
  • Led full production of the Agency's first podcast series, recording, editing and publishing five episodes plus channel-specific clips.
  • Led rollout of a new video and motion identity, securing approval and budget, managing a supplier and producing training guidance.
  • Produced a land acquisition video with more than 10,000 views, 15,000 impressions and a 9% engagement rate.
  • Introduced a fortnightly content planning forum and the first shared content calendar between Internal and External Communications.

Internal Communications Officer, Homes England 2023 to 2025

  • Planned and delivered colleague campaigns across EDI, pay, benefits, compliance, organisational change and leadership priorities.
  • Advised senior leaders, Executive Directors and subject matter experts on messaging, audience needs, channels and format.
  • Drafted and quality checked executive and board communications, turning complex information into clear messages.
  • Created resource packs, practical guides, explainers and campaign materials using Canva, Photoshop and InDesign.
  • Improved intranet and SharePoint structure, accessibility and governance so colleagues could find accurate information more easily.

Experience continued

External Marketing Executive, Department for Business and Trade 2022 to 2023

  • Planned and delivered marketing for more than 100 domestic and international events, trade missions and campaigns.
  • Coordinated activity with trade advisers, event teams, businesses, international partners, Local Enterprise Partnerships and Chambers of Commerce.
  • Managed full production of a monthly newsletter to more than 5,000 businesses, including case studies, mailing lists, publishing and reporting.
  • Used audience data and performance insight to refine targeting and improve sign-ups, with international trade missions regularly reaching waitlist status.
  • Produced brochures, videos, social content and campaign materials, keeping government and partner messaging accurate and on brand.

Career Associate and Content Designer, Manchester Metropolitan University 2022

Advised students on placements and recruitment, and supported a website transition from WordPress to Drupal through content structure, quality checks, workflows and user feedback.

Self Employed Business Owner, Rorium Emporium 2019 to 2023

Ran an online printing business covering supplier relationships, customer service, marketing, stock and finances. Recognised as an Innovate UK Young Innovator and Global Young Innovator in 2021.

Leadership and service

Chair, Disability and Carers Network, Homes England current

Chair meetings, coordinate the steering group, gather policy feedback and work with trade unions and senior colleagues to represent members.

Dignity and Respect at Work Champion, Homes England current

Provide confidential early advice and signposting to colleagues, supporting a safe and respectful workplace.

Education and training

BA (Hons) Advertising and Brand Management, First Class Honours, Manchester Metropolitan University, 2018 to 2022.

Project Management Level 3, B2W Group, 2023.

Information, Advice and Guidance Level 2, Wigan and Leigh College, 2022.

Associate member of the Chartered Institute of Marketing; Inclusive Content Creation; Adobe After Effects Essentials; BFI Filmmaking; Adobe Creative Cloud.

Awards

  • Young Innovator, Innovate UK, 2021
  • Global Young Innovator, Innovate UK and KTN, 2021
  • F Factor regional winner and semi-finalist
  • Steven Bartlett and Wejo Award, Two+Two 2022

Technical skills

Adobe Premiere Pro, Photoshop, InDesign, After Effects, Canva, SharePoint, WordPress, Viva Engage, Microsoft 365, basic HTML and CSS.